Privacy Policy — The Lindsey Effect

Effective Date: January 1, 2026
Last Updated: January 1, 2026

The Lindsey Effect (“The Lindsey Effect,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.thelindseyeffect.com or otherwise interact with our services (collectively, the “Services”).

1) Information We Collect

We collect information from you in three ways: (1) information you provide, (2) information collected automatically, and (3) information from third parties.

A. Information you provide directly

Depending on how you use the Services, you may provide:

Identifiers & contact details: name, email address, phone number, mailing address

Purchases and transaction details: products/services purchased, billing/shipping details, and related communications

Payment information: payment card details are collected and processed by Stripe. We generally receive confirmation and transaction details (e.g., payment status) but do not store full payment card numbers.

Customer support & communications: messages you send to us, form submissions, chat interactions, and feedback

Marketing preferences: email and SMS opt-in/opt-out status

B. Information collected automatically

When you use the Services, we may automatically collect:

Device and network data: IP address, device type, operating system, browser type, device identifiers, language settings

Usage data: pages viewed, links clicked, time spent, referring/exit pages, interaction and performance data

Cookie and tracking data: cookies, pixels, SDKs, and similar technologies (see Section 4)

Approximate location: general location inferred from IP address (not precise GPS unless you explicitly enable it)

C. Information from third parties

We may receive information from:

Stripe (payment confirmation and limited transaction details)

GoHighLevel (information you submit through our forms, landing pages, scheduling tools, email/SMS interactions, and CRM activity)

Advertising/analytics partners (ad measurement and performance data, where applicable)

Social media platforms (if you engage with our pages or ads)

2) How We Use Your Information

We may use information to:

Provide, operate, and maintain the Services

Process purchases and deliver products/services

Communicate with you about orders, updates, support, and administrative messages

Manage contacts, communications, and customer relationships through GoHighLevel

Send marketing communications (email and SMS) consistent with your preferences and applicable law

Personalize content, offers, and ads (including targeted advertising)

Analyze usage and improve performance, features, and user experience

Detect, prevent, and investigate fraud, misuse, security incidents, and illegal activity

Comply with legal obligations and enforce our terms

3) SMS / Text Messaging (Opt-In Details)

If you provide your phone number and opt in to receive SMS/text messages from The Lindsey Effect, we may send:

Transactional messages (e.g., confirmations, reminders, account notices)

Marketing/promotional messages (if you opted in to marketing texts)

Consent and records

We collect and store your affirmative consent to receive SMS messages, including the date/time and method of opt-in (for example, a website checkbox, form submission, or keyword).

Message frequency may vary. Message & data rates may apply.

Opt-out

Reply STOP to opt out at any time. You may receive one final message confirming your opt-out.

Help

Reply HELP, or contact us using the information in Section 12.

SMS opt-in data

No sharing for marketing: SMS opt-in consent and phone numbers collected for SMS purposes will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.

4) Cookies & Tracking Practices (Including Targeted Ads)

We and our partners use cookies, pixels, SDKs, and similar technologies to:

Keep the Services working (security, load balancing, fraud prevention)

Remember preferences

Understand how the site is used (analytics)

Measure ad performance and deliver targeted ads on and off our Services

Types of cookies/trackers

Essential: required for core site functions

Functional: preferences and enhanced features

Analytics: site measurement and improvements

Advertising: ad delivery, measurement, and interest-based advertising

Your choices

You can manage cookies in your browser settings and, where available, through our cookie banner/settings tool.

You can opt out of certain interest-based ads using device settings and/or industry opt-out tools (availability varies).

If you are a California resident, you may also have specific rights to opt out of certain “sharing” for cross-context behavioral advertising (see Section 8).

5) How We Share Information

We may share information with:

A. Service providers and processors

We share information with vendors that help us operate the Services, such as:

Stripe (payment processing)

GoHighLevel (CRM, landing pages/forms, email/SMS communications, workflow automation)

Website hosting, analytics, customer support, fraud prevention, and security providers

These providers are permitted to process personal information only to perform services for us and are expected to protect it.

B. Advertising and analytics partners

If we use targeted advertising, we may share certain identifiers and online activity data with advertising/analytics partners to measure campaigns and deliver relevant ads, subject to your choices and applicable law.

C. Legal and business transfers

We may disclose information:

To comply with law, respond to lawful requests, and protect rights/safety

In connection with a merger, acquisition, financing, or sale of assets

D. With your direction

We may share information when you ask us to (for example, through integrations you choose to use).

6) Data Security and Handling

We maintain reasonable administrative, technical, and organizational safeguards designed to protect information (e.g., access controls, encryption in transit, monitoring). No system can be guaranteed 100% secure.

7) Data Retention

We retain personal information for as long as reasonably necessary to:

Provide and improve the Services

Maintain business and financial records

Meet legal, tax, and compliance obligations

Resolve disputes and enforce agreements

Retention periods vary depending on the type of information and the reason we collected it.

8) California Privacy Notice (CCPA/CPRA)

This section applies to California residents and describes rights under the California Consumer Privacy Act as amended by the CPRA.

A. Categories of personal information we collect

In the past 12 months, we may have collected:

Identifiers: name, email, phone, IP address, online identifiers

Customer records: contact details, billing/shipping info

Commercial information: purchase/transaction history

Internet/electronic activity: browsing and interaction data

Geolocation data: approximate location from IP address

Inferences: preferences used to personalize offers/ads

B. Purposes for collection/use

We collect and use personal information for the purposes described in Section 2 (e.g., providing services, analytics, security, communications, and marketing/advertising).

C. “Sale” and “Sharing” (Targeted Advertising)

California law defines “sale” and “sharing” broadly. Some targeted advertising activities may be considered “sharing” for cross-context behavioral advertising.

We do not sell personal information for money.

We may share certain identifiers and online activity information with advertising partners to deliver and measure targeted ads, subject to your choices.

D. Your rights

You may have the right to:

Know/Access what personal information we collected, used, or disclosed

Delete personal information (subject to exceptions)

Correct inaccurate personal information

Opt out of “sale” or “sharing” (as defined by California law)

Limit use/disclosure of Sensitive Personal Information (if applicable)

Non-discrimination for exercising rights

E. How to exercise your California rights

Submit a request by contacting us at:
Email: [[email protected]]
Mail: [Business Address]
Optional web form: [Insert link if you have one]

We will verify your request using information that matches our records.

F. Global Privacy Control (GPC)

Where required, we treat legally recognized opt-out preference signals (such as Global Privacy Control) as a request to opt out of “sale”/“sharing” for that browser/device.

9) Do Not Sell or Share My Personal Information (California)

If you are a California resident, you may opt out of the “sale” or “sharing” of your personal information (as those terms are defined under California law).

You can submit an opt-out request by:

Using our website footer link: “Do Not Sell or Share My Personal Information” (recommended), or

Emailing us at [[email protected]] with the subject line “California Opt-Out Request”

If you use cookie-based opt-outs, your choice may apply only to the browser/device you use.

10) Children’s Privacy

Our Services are not intended for children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children.

11) Mobile Information Sharing Statement

We may collect mobile-related identifiers (such as device IDs) and usage data to operate and improve our Services.
We do not share mobile information (including phone numbers and SMS opt-in data) with third parties or affiliates for marketing or promotional purposes.
We may share information with vendors solely to provide the Services (e.g., SMS delivery, customer support, analytics), and those vendors are required to protect the data.

12) Contact Us

The Lindsey Effect
Website: www.thelindseyeffect.com
Email: [[email protected]]
Phone: 4696058877