You don’t need another class. You need something your customer can buy.
People already ask for your advice. Your process. Your recommendations. You keep giving them answers. Let’s give them something to buy.
Bring one idea, offer, service or process to a live, 90-minute working session. We’ll help you turn it into one of four branded Money Moves™ — a paid challenge, a personalized plan, a branded service system or a client-readiness Vault — your customers can use.
Build the product. Create its sales page. Get your first campaign and pricing plan together.
Your knowledge. Your brand. Your next thing to sell.
One idea→your Money Move™→its sales page→your first campaign
October 6, 7, 8 or 9 · 7pm CT · Live online · $147
October 6, 7, 8 or 9Choose one live class
7pm CT90 minutes
$147Founding Builder Seat · One-time payment · Private replay included
Register by September 21 to also join Make This Look Expensive™ and work on your brand and launch visuals before class.
Built and led by Danielle Lindsey · Creator of Purpose Built™ · Founder who grew a service company to a team of nearly 40
The problem
How many more times are you going to give the whole answer away?
Another DM asking how you did it. Another call where you explain the same process. Another post full of useful advice — with nowhere for the person reading it to go next.
You have knowledge people need. You have a way of doing things that gets results. But if every customer needs you to explain it personally, your time stays attached to every dollar.
What could they buy and use before booking another hour of you? A paid challenge. A personalized plan. A branded job report. Something useful, built around what you know.
You are not paying $147 to watch me explain what you should make.
You’re reserving a working seat. Bring one idea and your business information. We’ll guide you through choosing the product, building it in your brand, and deciding how it fits into your business.
Your build includes
+One customer-facing product built around your knowledge
+Your business name, colors, voice and customer experience
+A sales page that explains the offer
+A pricing recommendation and monetization plan
+Your first promotional campaign
+30 days of starter product activation
+The private class replay
We build together in the room. Before taking orders, you’ll test the customer experience, publish your product, and connect any checkout or lead-capture tools it needs.
Secure checkout · One-time payment · Choose your date after clicking
The Money Moves™
What do people keep asking you for? Start there.
Choose one of four product types. Every one is built in your brand, in class, with its sales page and first campaign beside it.
Four branded products. One new business asset.
You do not need four new ideas. You need one useful product with a clear job to do.
01
RUN IT UP™: The Challenge Studio
Give them a result to work toward. Give them a reason to join.
Turn your method into daily actions, check-ins and progress your customers can follow. They get a structured experience. You get a repeatable way to deliver your method.
Use it to: charge for participation, include it in your program, or use it to introduce the right people to your next offer.
Examples: A fitness reset · A client-getting sprint · A homebuyer preparation challenge.
02
The Plan Studio™
Stop giving everybody the same download.
Your customer answers questions. Your product uses those answers to create a plan around your framework and their situation. Your method becomes something more customers can use.
Use it to: sell it as a first purchase or include it as a personalized deliverable inside a larger offer.
Examples: A reset plan · A launch roadmap · A client-getting plan.
03
Handled.™
You did the work. Make sure the customer sees the value.
Bring completed tasks, photos, findings, recommendations and sign-off into one branded report. Show what was handled, what needs attention and what the customer should book next. Make your work easier to understand — and the next conversation easier to start.
Use it to: sell the work, route it and prove it on cleaning jobs, property visits, contractor work or client service reviews.
Examples: Cleaning jobs · Property visits · Contractor work · Client service reviews.
04
The Vault Builder™
Your branded readiness and handoff platform — the process your customer completes before the next step
Turn the information you repeatedly collect, explain, review, or chase into a branded client Vault that scores readiness, guides the customer, collects documents, creates missing answers, and produces a finished handoff packet.
Use it to: sell a branded, scored process instead of a service, collect the same answers and documents once, and license it to professionals in your field.
Examples: A Homebuyer Readiness Vault · A Tax Season Vault · A Client Onboarding Vault.
Build — The Plan Studio™ A Client-Getting Plan written from a prospect’s answers, in your framework and your voice.
Money move Sell it as a first purchase, or use it to move the right buyer into coaching, a course or a higher-touch offer.
Fitness or beauty brand
Build — RUN IT UP™: The Challenge Studio A 21-Day Reset Challenge with daily actions, check-ins and the next offer built in.
Money move Charge for the challenge, then sell the program, service or product routine at the finish line.
Real estate agent or loan officer
Build — The Vault Builder™ A Homebuyer Readiness Vault that scores the buyer, collects their documents and hands you a finished packet.
Money move Sell the Vault to buyers, license it to agents, and move the ready ones straight into a consultation.
Cleaner, contractor or property team
Build — Handled.™ A branded job report with photo proof, checklist, findings, recommendations and sign-off.
Money move The client sees the quality, trusts the work, and has a clear path to approve, rebook or refer.
Four industries. Four different brands. One platform built around the business in front of it.
Your brand
Your customer should see your business.
+Your name on the product
+Your voice in the questions and results
+Your method shaping the experience
+Your offer as the next step
You’re building something for your audience, under your business name. You can sell and deliver the product you build. Reselling the generator itself is not included.
Who it is for
You don’t need a huge audience. You need something useful to offer.
This room is for you if:
+People regularly ask you how to do something you know well
+You repeat the same advice, process or instructions with clients
+You want a first purchase for people who aren’t ready for your main offer
+You have a service, course or community that needs a useful customer tool
+You have an idea you’re ready to work on with guidance
Bring your knowledge and a willingness to make decisions. We’ll help with the build.
How it works
One class. One focused build.
Before classComplete The Bag Check™ and your Prep Kit — the builder preparation every seat includes. Bring your business details, brand assets and one idea or process.
During classChoose your product, build it around your business, and prepare its sales page and first campaign.
After classTest the experience, finish any required connections, publish, and put your first promotion to work.
Choose October 6, 7, 8 or 9 at 7pm CT. Each date is a complete 90-minute session, live online, with a private replay. Every product type is available every night. What changes is the room: each night’s examples and live walkthroughs come from one set of industries, so what you see built looks like your business.
50 working seats per class. Choose the date you can attend and participate. When a date fills, it closes; you may pick another date that still has seats.
I know what it costs to be the person holding every piece together.
I moved to Dallas with about $1,100 and a trash bag. I built a cleaning business that grew to a team of nearly 40.
I also learned how much a business can depend on what one person remembers, explains and fixes. That experience shaped why I built these tools.
There is value in what you know how to do. I want to help you turn some of it into something your customers can actually use.
Bring the business you have. Let’s build its next product.
Danielle Lindsey · Founder, The Lindsey Effect™
Early registration bonus · register by September 21
You’re finally building something to sell. Let’s make sure it looks worth buying.
The logo that feels thrown together. The graphics that don’t match. The AI photo that almost looks like you. Let’s work on that before you launch.
Register by September 21 at 11:59pm CT to join Make This Look Expensive™ — four live working sessions to create the visuals your product and launch need. Six creation labs cover brand visuals, AI brand photos, motion, talking-head video, launch assets and website direction. Work inside the Studio with Danielle and use The Expensive Eye™ coach to help identify what needs correcting.
Your product images. Your brand photos. Your launch graphics. A look that belongs to your business.
September 22, 24, 29 and October 1·7pm CT
Attend one or all four · Included with your $147 seat when you register by the early-registration deadline · The links arrive in your confirmation email
The class gets you building. You don’t have to figure out every next step alone.
You test the product and realize the questions need work. You have the campaign ready and want help putting the pieces together.
Bring the work into My Implementation Lab™ for continued implementation support as you finish, connect, launch and improve. The Lab also offers a new branded Money Move™ every two weeks according to its membership delivery schedule.
My Implementation Lab™ is a separate membership: $55/month for founders, $97/month after. Your $147 class seat covers the class and its listed inclusions.
Straight answers
Do I need to know which product I want before registering?
No. Your preparation and the guided selection process help you choose.
Do I attend all four dates?
No. Choose one complete 90-minute class on October 6, 7, 8 or 9 at 7pm CT. The private replay is included.
Can I sell the product I build?
Yes. You can sell and deliver your product under your brand. Review, test, publish and connect its required checkout or lead-capture tools before taking orders.
What happens after the included activation period?
The 30 days begin when you publish or activate the product. To keep the hosted product active afterward, choose its ongoing platform option or eligible Implementation Lab access. Without continued activation, the hosted product becomes inactive.
Is Make This Look Expensive™ included?
Yes, with registration by September 21 at 11:59pm CT. The four live sessions are September 22, 24, 29 and October 1 at 7pm CT.
Is the Lab included?
No. Ongoing My Implementation Lab™ membership is purchased separately: $55/month for founders, $97/month after.
Is this the complete Purpose Built platform?
No. The Anti-Masterclass helps you build one Money Move™ and connect its first sales path. Purpose Built™ is the larger program that connects marketing, sales, follow-up, customer delivery and business intelligence around the whole business.
Start with your working seat
Build something they can buy. Give it a look you’re proud to put your name on.
Bring your idea to Built for the Bag™. Build your branded product, its sales page and your first campaign.
Register early to join Make This Look Expensive™ and work on the visuals that bring the offer to life. And when you want continued help moving it forward, My Implementation Lab™ is your next step.
